Tuesday, April 13, 2010
Branding and Illusion
I've been thinking a lot about branding lately. We all do it, whether we are conscious of it or not, everyone presents a brand. We mythologize ourselves based on a lot of different things; our looks, our smarts, our family, our travels, our job. And, we all have a public persona. Which is why dating can be so darn trying. Fun, but trying, because you can't sway from that brand you've created for a very long time (i.e. girls don't go to the bathroom).
With most companies, marketing creates the brand and the brand is comprised of a very tightly held public side, from the size of font used, to the colour of the logo, to the company "values" (their term, not mine). With many fashion houses on the other hand, the brand is the designer. With the rise of the fashion blogger, more and more is this true. Look at the success of Jane from Sea of Shoes, who launched herself, Jane the brand, as a blog and has now designed for Gryphon and Urban Outfitters. Given that this is the case, it makes sense that designers must in turn, blog to brand.
So, what is the point of this post? The point is this. The blog is the brand. Will I tell you all? No. Will I let you in on just enough? Absolutely.
Jane Aldridge, Sea of Shoes
For more on branding online:
Sonia and Tim, Ninth and Crux