Wednesday, January 23, 2013


Being in the creative world and coming from a big tech company like Microsoft, means that I get asked, A LOT of questions about creating an online retail site.  It doesn't hurt that I was one of the first at trade and consumer shows (like the One of a Kind), to have my iPhone all set up to process payment.  Made it so easy for me to wander around my booth, helping customers and being able to ring up sales while chatting.

It's amazing to me how many creative types do not have an interactive online presence.  Quite often you will just see a static web page with an email address and phone number.  Friends, I'm looking at you! If it is an interactive site, sales are definitely not included.  Why is that?

Well, I guess there is a misconception about cost and difficulty.  We've come a long way, baby and no longer is having a retail site the domain of a hostile nerd in a darkened room.  We don't have to sacrifice good looks for a working retail site or pay double for a graphic designer and a great web guy to get both. 

There are sites out there that will help you get gorgeous online and sell your stuff!
I like shopify.  Why?

  • It's Canadian.
  • It looks good. Really good, with a Trinity Bellwoods kind of vibe to it. And there are templates to make your site look really good, too.
  • It won't break the bank.  $29/month for 100 products online + 2% per transaction.  No more messing around with pricing out merchant terms.
  • It's clear, easy and concise and it doesn't take a rocket scientist to set up or keep up.
    • Case in point, I know an underwear importer (seriously), who does a cool few mill a year in sales.  Paid lots of money to set up a site to a web guy, but guess what?  They can't figure out how to upload new product and don't want to pay a permanent IT person every time new knickers come in. On shopify, the shipping person (aka you) can do it.
  • It will grow with you.  Small now but big plans for the future? They can handle it. 
  • They include cool tips on their blog, like using the word's "you" and "new" and "guaranteed" to increase your sales.  So go ahead, and guarantee shipping within 24 hours.  It will make that customer click on "buy now".

Here's the link. Don't walk, run!

Wednesday, October 24, 2012

One of my fave's

I feel like I am seeing this a lot right now. Wish I had a better picture. Leather bodice, flared wool skirt and wool bands at arm, zip up the back. It's not on the House of Groves site as it wasn't ready for the look book shoot.
I did this two years ago.  Check out this one featured in Interview.  Really similar, right?  I loved my F/W 2010 collection.  I think other people did, too. I still get inquiries from local and overseas and have created one offs. 

Saturday, January 22, 2011

Flare article "The Power of You"

Hello again!

It's been a while!   Had a great One of a Kind show this year, and then spent the rest of December packing and moving.  We are coming into the home stretch of a very, very long reno.
It's all about finishes right now and horribly repetitive trips to Ikea - ugh!

Deborah Fulsang connected with me a couple of month's ago and my interview with her is in this month's Flare magazine.   The article is entitled "The Power of You" and is all about boosting your self confidence.  It is a great article, lots of good advice from some pretty influential women (Bonnie Brooks, Linda Babcock...)

Happy February, everyone!

Wednesday, November 24, 2010


One of a Kind starts tomorrow!

go go mama is in booth Z-15.  Stop by and check out our new canvas clutches!!

Thursday, November 11, 2010 Features go go mama

Thanks to Jane Martin at for the lovely write up on her new go go mama dress!

One of a Kind Show - A little friendly competition!

I'm gearing up for the One of a Kind Show in Toronto.  It starts in two weeks!!  Still so much to do.
I feature go go mama at the OOAK.  Knit dresses (bamboo and this year a super, loosely woven linen) for women and girls.
I have a new product this year as well - more to come on that....

But - in the mean time, I have 5 complimentary passes to give away.

First five responses I receive, with "OOAK Ticket" in the subject line will receive a complimentary pass!
Please send your email to  Good luck!

Friday, November 5, 2010

Anastasia ready for the Gemini's

Anastasia sent me these pictures - just before leaving for the Gemini's.  A pre-taping before the big night.
I LOVE this dress on her.  It fit like a glove.

Ivy Lam did Anastasia's makeup and hair and as always, it is perfection.