Showing posts with label Diepo. Show all posts
Showing posts with label Diepo. Show all posts

Thursday, April 29, 2010

Favourites from my fellow designers

When we were in the rounds of competition we had the chance to see the other designer's work. There were pieces that all of us collectively ooohed at. Here are some of my favourites.

Pictures are from the Canada Digital Site. I'm not sure why they are small.
I've included the link to the site below.



Birds of North America - Designer Hayley Gibson
This dress was magnificent. The construction and form were impeccable. I wish I had a good picture of the back as well.



Paris Li
So sophisticated. I really loved this dress - the fur detail on the sleeves was perfect.



Anastasia Lomonova
I saw Daisy back stage in this and was blown away.



Diepo - Designers Justine Diener and Kristen Poon
The simplicity of this piece was lovely and makes me wish I was 20 again!


Canada Digital web site:
http://www.canadadigital.com/component/aexposure/event/THE-3RD-ANNUAL-ELLE-EVENT-Toronto-Fashion-Incubators-New-Labels-Fashion-Show-and-Gala-62/House-of-Groves-Jennifer-Waters-4.html

Tuesday, April 27, 2010

Behind the scenes




Sunday I was banned from any sort of communication by my family. Today and Monday I was heads down in my day job, hence the late post on behind the scenes.

To give you a little background - I have been writing stories and thinking about clothes and design ever since I can remember. Any book I read, I gave the character a wardrobe.

I have also been in the IT industry for 10 years. I've done work that I am proud of and won a few awards, but even speaking to a few hundred people at a product launch and coming off that buzz was NOTHING compared to Saturday night.

The sheer and total joy that I had from being part of a creative group of people that sincerely took pride in what they do was so much fun. Watching the hair and makeup looks being created, the dressers admiring the clothes, the models practicing their strut, the stylists and designers (me, too!) rushing about was bliss.

I arrived an hour early by mistake - which was actually fantastic. I had spent the day frantically trying to make the last few final masks and do a hundred and one other things while alternately refereeing or fending off my two year old son and five year old daughter. My husband engaged me in a lengthy conversation on whether or not to take his scooter or the car to run an errand for me (the damn scooter). My mother came early and was seriously concerned that my children may not have vegetables for their dinner that night (I REALLY didn't care). So you can see why an hour alone, even back stage was a very nice break.

Hayley from Birds of North America arrived and the two of us had a lovely stroll around the Elle show and checked out the Barbie collection on display. Paris, Kristen and Justine from Diepo and Anastasia slowly trickled in and we spent some time chatting, and snacking before we prepped our collections. It was good to spend some time together pre-madness. We had to practice our walks down the runway and even that was fun in a hanging with your girlfriends kind of way.

When Anastasia and I had our models dressed and lined, it was like watching a fashionista version of a West Side Story. The Jets and the Sharks ready to do the rumble. Our collections were so different but in a complimentary way.

People asked me whether I cared if I won. Before Saturday night, I did and I didn't.

That changed when I saw my models en masse in the collection, with perfect hair (Daniel Fiorio really is a perfectionist and sweet, sweet, sweet), gorgeous belts from Noelle, the lace masks, the top hats just so and the crinoline peeping out, I almost cried. It was one of the most wonderful things I have ever experienced. After seeing this in my head for such a long, long time it was almost a relief that what I had pictured came out better than I had hoped. Hearing the crowd applause spontaneously at a few looks was the icing on the cake.

I've felt all along with this thing, that we were not in competition with each other, but in competition with ourselves. There was no way that I ever could have created what any one of the other designers did because it was not my vision.

Did I care that I won in the end? Standing backstage with the models dressed and styled, I felt like I already did. Would I have liked the prize? Absolutely :>

Backstage pictures coming soon! Plus - my favourite pieces from my fellow designers.

Friday, April 9, 2010

Model Casting


Katerina from Next. She walked in and we were all blown away. She is so new that she didn't have a comp card, yet.


Tuesday evening, Susan Langdon from TFI, myself and the other designers from the New Labels competition (Birds of North America, Diepo, Paris Li - Anastasia Lomonova couldn't make it) met Jann Coppen at her office for a marathon model casting. Jann and her company, theideashop, is producing the Elle/TFI runway show.

The process is a little dirty. Kind of like talking about someone you know you shouldn't be talking about. We were analyzing these girls for minutaie - the way their arms moved, the curve of their back, neck length etc. And, although not one of them was given feedback, positive or negative, during the casting, I can't imagine the self-analysis they must go through if they don't get cast. Some of these girls were as young as 14/15. I certainly wasn't sure enough of myself at that age to take it in stride.

Back to the actual casting. After we had seen all the models, we then had to go through our lists and choose. Some were obvious, rather like seeing someone born to act. They came in, they lit up, they walked with a certain something.
Other's were obvious in the no department, as well. One agency was clearly taking people's money and giving them promises. You know the kind. The girl pays hundreds of dollars for a photoshoot, makeup and runway lessons. They are pretty girls that unfortunately, don't conform to industry norms. The sad thing is, they know it, too. It is obvious in the casting room who comes from a reputable agency and who comes from a not so reputable one.

Links to the other designers and theideashop

Birds of North America - Hayley Gibson
www.birdsofnorthamerica.ca

Diepo - Kristin and Justine
www.diepo.ca

Paris Li
www.parisli.net

Anastasia Lomonova
www.anastasialomonova.com

theideashop - Jann Coppen
www.theideashop.ca